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50 Questions: What should an entrepreneur be looking to get out of a first pitch meeting with a VC?

By on March 2, 2012

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful. This is #44 in the series.


Nic Brisbourne gives an unconventional answer to the latest question in this series. Many people will tell you that the aim of your first pitch meeting is to get another meeting. Nic disagrees. Your goal is to raise money, not find more excuses to talk about your business. To make sure that you don’t waste your first pitch meeting by shooting for the wrong goal, go to the Equity Kicker to read What should an entrepreneur be looking to get out of a first pitch meeting?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com