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Four reasons why Temple Run is dominating the app store
Temple Run, an “endless-runner” with high production values is the latest free-to-play darling.
The game involves running away from a pack of scary monkeys, Indiana Jones style, using iPhone tilt controls to avoid obstacles.
- 20 million downloads
- 7 million DAUs
- Top of the “top free” charts
- Top of the “top grossing” charts
- 1% conversion rate to paying (it is not clear if this is 1% per day, per month, or ever)
TechCrunch also suggests that most iOS games top out at “around 1 million DAU with 4% monetizing”.
Some soft factors which Natalia believes helped the game to be successful:
- Emotional resonance: the scary monkeys trigger “the latter half of the human fight-or-flight response”.
- Simple controls: Temple Run can be played with just one hand, using swipes and tilts
- Short play sessions: a single run takes between 30 seconds and a few minutes
- Genuinely free: “There’s no barrier to downloading it, and it can be fully played without having to buy anything” (I have long argued that you should make your free-to-play game fun to play for free forever).
Congratulations to Imangi Studios, Natalia and her colleagues. It’s great to see high-quality, fun games also becoming some of the most successful.