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Whale Trail’s Long tail

By on November 4, 2011
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It’s hard to get sales data for games, sometimes, but Mills from USTwo tweeted this picture today of the downloads of their iOS game Whale Trail which is priced at £0.69.

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Assuming that they keep at that rate, it will take them 75-80 days to break even.

Would you be happy with that rate of sales?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com