UPDATE: Bigpoint has clarified the revenue figures. It has sold some 10th Drones for €1,000, but since they can also be bought with in-game currency that can be earned by playing the game, many players may have spent less or even no real cash on the 10th Drone. That means that the €2 million figure is overstated. See my blog post for clarification.
If you needed evidence that whales exist in online gaming look no further than Bigpoint.
The company is on course to deliver €200 million in revenue from virtual goods in 2011 from over 215 million registered users.It’s secret is not to make about a year from each customer, but to allow many people to play for free while allowing those who love their games to spend a lot of money.
Show me the money
Bigpoint operates three major games of which DarkOrbit, an MMO set in space, is one of its most popular. DarkOrbit has 65 million registered accounts (when I told one journalist this they said “are you really saying that one in every hundred people on the planet is registered to play Dark Orbit?”)
I haven’t played the game, but I understand that your spaceship can be supported in combat by drones. There are different levels of drone ranking up to the 10th Drone. The 10th Drone – also called the Zeus Drone – is very rare – you need to have all 9 previous drones and collect blueprints to make it in the game.
Earlier this month, on a total of four separate days, Bigpoint made it possible to buy a 10th Drone for €1,000.
They have sold over 2,000 10th Drones. At €1000. In just four days. That’s €2 million from a single virtual good.
Offer value to your whales
Bigpoint offers Dark Orbit for free. Perhaps as many as 97% of its audience don’t pay on a month by month basis. But for those people who love the game, for whom it is their primary source of enjoyment over months and years, spending €1,000 on a 10th Drone may seem like good value.
If you are making a free to play game your objectiveis not to get everybody to spend a dollar. It is to get the people who love your game to spend a lot.
Bigpoint seems to have cracked this business model.
UPDATE
I’ve been asked about the source for these stats. Originally, CEO Heiko Hubertz told me that the company had sold 1,000 10th drones. He then introduced me to the producer of the game, Simon Davis, to explain how DarkOrbit worked. Simon told me that he had been authorised to say that the company has now sold 2,000, as at 16th November 2011.
Pingback: Report: Bigpoint nets €2 million from one in-game item in DarkOrbit MMO | VG247
Pingback: DarkOrbit Made €2 million From One Item | Rock, Paper, Shotgun
Pingback: Bigpoint sells 2000 virtual space drones for €1000 each « MMO City
Pingback: Bigpoint sells 2000 virtual space drones for €1000 each | Game Ninja
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | TechCrunch
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | WP Test Site
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Blogburger
Pingback: facebook online » €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Krantenkoppen Tech
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | TechDiem.com
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Coon Rapids News | Coon Rapids Local News
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Bitmag
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | My Blog
Pingback: Bigpoint Games Sells 2000 Virtual Drones For €1000 In Four Days | GameFluke
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint ‹ Digikid Technology
Pingback: ghambas [dot] net
Pingback: ?1000 Virtual Item For Game Raises ?2 Million In 4 Days For Bigpoint at Technolgy Today
Pingback: Bigpoint Makes ?2 Million from One Virtual Item in Four Days
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint « IphoneScreen
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint - The Review Blog
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Tech News Aggregator
Pingback: Bigpoint sells 2000 spaceship drones. For 1000 euros each. In just … | 1000 e-Dollar dot com
Pingback: 1000ユーロのゲーム用バーチャルアイテムで、4日間に200万ユーロを稼いだBigpoint
Pingback: 1000ユーロのゲーム用バーチャルアイテムで、4日間に200万ユーロを稼いだBigpoint
Pingback: Solydaritas Forever
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | MobileDownloadMoney.in
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Startup Help
Pingback: DarkOrbit: 4 Tage - 1 Item - 2 Millionen Euro | Gameplorer.de
Pingback: DarkOrbit: 1.000 Euro für ein InGame-Item » playm.de
Pingback: Jak to DarkOrbit zarobił 2 mln euro w cztery dni… sprzedając przedmiot w grze
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint | Startups List
Pingback: Dark Orbit – User bezahlen 1.000 Euro für ein InGame-Item » GameNews24
Pingback: Bigpoint Makes ?2 Million from One Virtual Item in Four Days » Light Gamers - Blog
Pingback: MMO DarkOrbit makes €2 million from €1000 virtual item | 3mgmedia.com
Pingback: ホスピタリティ溢れるパチンコホールを目指して|株式会社星和(SEIWA|MIKADO) » オンラ
Pingback: The End Of Games Marketing As We Know It | Nerd Gamers
Pingback: €1000 Virtual Item For Game Raises €2 Million In 4 Days For Bigpoint « Online Contact Management « Online Contact Management