- ARPDAUPosted 260 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 302 days ago
- Your quick guide to metricsPosted 354 days ago
In-App Purchases “Bring in the Dough”
Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP. Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP spend per user of $14, compared to an average app price of $2.43, it’s clear that a model based on selling virtual goods within free games is far more lucrative than advertising-funded free games or pay-to-play.
About Zoya StreetI’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at Pocketgamer.biz and The Borderhouse.
Sign up to receive our
blog posts by email
[Gamesbriefers] Should you go free-to-play with big name ip?
You run a big games company. You have the...
- Posted 3 days ago
ARPDAUs, conversion rates and other new datapoints
I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages...
- Posted 73 days ago
50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 393 days ago