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Is this the Winner?
I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend.
I uploaded four ad groups to Google. All had identical text but the titles were different:
- Game Changers
- 52 Game Idea Rockets
- 52 Game Design Secrets
- 52 Game Design Powerups
The image below shows the initial results. Based on the click-through rate, Secrets and Powerups beat Game Changers and Rockets. (I’m not an expert statistician, but the 0.02 percentage point difference between the two winners seems unlikely to be statistically significant).
I’m planning on trying a couple more variations, but if you have any advice, I’d welcome it.