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  • Is this the Winner?

    I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend. I uploaded four ad groups to Google. All had identical text but the titles were different: The image below shows...

    • Posted 10 years ago
    • 3
  • A/B testing the title of my guide to making successful social games

    As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

    • Posted 10 years ago
    • 7
  • Idea explosion #1: sex sells (feedback needed)

    I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...

    • Posted 10 years ago
    • 12
  • 52 games idea bombs

    I've been working on an idea over my holiday. It's for a short, punchy book that will give you 52 ways to improve your free-to-play game. Currently it merges ideas from social games, from free-to-play, from mobile and...

    • Posted 10 years ago
    • 8