- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 5 years ago
TV celebrity goes spare because GAME refuses to sell her child inappropriate games
The games industry just can’t win.
Earlier this week, a GAME employee acted with exemplary integrity for the good of our industry. He or she refused to serve a 17 year old boy a 15-rated game without proof of ID.
“Good on GAME” is the appropriate response. Our industry is endlessly berated for selling inappropriate content to children. Here we see the leading UK retailer of video games taking its responsibilities seriously: it has trained its staff well and they behaved entirely appropriately.
Did they get credit for this? Did the Daily Mail write a story saying “Games industry refuses to sell age-rated games to our kids?”.
“STILL holding on after 8mins to spk to a human at GAME Ox st where they refused to sell my 17 yr son a 15 + game. Now they’ve cut me off.“
“spoke to CEO of GAME. Impressive and bright. Agreed good customer service is worth fighting for and how tough the regulations they face are“
I despair. I really do. We get pilloried for not doing enough to protect minors and when we show that our processes are working, we get pilloried again.
On this one, Queen of Shops, I think you are just plain wrong.