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GAMESbrief has a new look

By on November 19, 2010
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You may already have noticed that GAMESbrief looks different.

It’s been more than two years since I first hacked GAMESbrief together, and I am no designer, as I’m sure that anyone who has been reading the blog knows.

I also realised that I had 750 posts, many of which had high-quality content, that had disappeared into archived obscurity.

This redesign is my attempt to make more of my content more accessible to more people. I’ve kept the blog view in the Latest Posts section, but the main page has become more of a magazine layout than a blog. I’ve got all the content arranged into major categories like Marketing, Opinion and Guest Posts along the top. I’ve even added links on the right hand side to cornerstone content like 50 questions about venture capital or how to think about Acquisition, Retention and Monetisation.

I like the new design, and thanks to Tom Hart for the design work.

But what do you think? Let me know about your impressions, bugs you find or things that don’t make sense.I’m really keen to hear your feedback. You are my audience, and what you think about this stuff matters.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • Daniel Kromand

    I think the layout of would work really well for this site with bigger, important articles highlighted to the right. However, currently the articles are being posted to different boxes, and I have a hard time finding out what has been updated. I don’t lament that you moved away from the earlier design, but I think the new design still needs some tweaks to reach high quality.
    I am very fond of your blog btw, which also has the quality of lacking the obnoxious “real gamers” that have invaded all my previous industry-related sites.

  • I’m sorry you don’t like, Julio. I found that most of my users arrived via deeplinking, and I wan’t getting as many page views per visit as I would hope. I also found that most users didn’t realise the depth of content on GAMESbrief.

    The new front page is intended to move GAMESbrief from a purely blog format (i.e recent information only, no archives, “blink and you miss it” to an indepth, magazine-style resource.

    That format works for the BBC. It works for newspapers and magazines. It works for industry sites like and Develop. I hoped it would work for me.

  • The new layout is so bad I don’t even know where to begin. Your typical reader probably comes here to read the latest article/s. You are now putting that at 1 click distance, not even displaying the full text for the latest article.The navigation is confusing. You put links to article categories at the top, then under the logo you add another navigation menu with links to the different “sections” of the site. It would feel more natural to swap the position of the two menus, so as to keep a top-down hierarchy of links.I think a layout like the one used in Joel On Software ( would work much better. You could use the middle column to link to selected (or most recent) articles on specific topics, and keep all advertising and random stuff at the rightmost one.

    I guess I’ll start visiting the site from the RSS at , which is the closest thing to the previous design.

  • Thank you for your feedback. You will, perhaps, forgive me if I don’t become too lachrymose at your impending absence.

    But I will consider your comments. The shift from a blog layout to a magazine-style layout was intentional. The metrics will tell me if didn’t work.

    And what’s wrong with salmon?

  • Lame

    Well, this is a good example of how to make a site unreadable. New posts get cut off at less than a paragraph, it’s impossible to see anything but the latest post, you’ve got FOUR vertical columns all flashing and displaying tightly formatted text with buttons strewn everywhere. Some titles shout at you in all caps. I’m not going to sift through vague categories like “Sandbox” or “Game Over Zone”. You have a comments bar on the front page? What? The whole thing is so busy my eyes don’t rest on anything at all, just a big mess of crap. And seriously… salmon is your primary color scheme?

    On the plus side you probably won’t see me bitching on here anymore.

  • Anonymous

    Also, the grey tab at the top seems redundant given that you have a set of tabs under the logo. It’s a bit confusing as to which is the primary navigation method, and I’m not sure that the grey nav is really adding anything to the site.

  • Anonymous

    I like the pink on the links and the header, but it doesn’t work for the buttons. It’s eye-clashing.. I’d suggest using the grey (as seeing in the Disqus plugin’s Like button) and not italicised instead.I’m ever the critic me.