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Only 28.1% of Europeans think it is feasible to start a company in the next five years – how wrong can an entire continent be?
It makes depressing reading. Here’s the kicker for me:
I disagree so strongly I don’t know where to begin. I don’t think that there has been a better time to start a business for a decade or more.
Where to begin?
- Permission: You don’t need it. With new distribution channels, you can find your consumers, anywhere in the world, via the Internet. Gone are the days of kow-towing to distributors and gatekeepers to help shift your product; you only need to get them onside once demand for your product has grown.
- Marketing: This is still critical, but easier for start-ups than ever before. Find small groups of people who like your stuff. Support them. Give them good service. The word will spread. (Read anything by Seth Godin to learn how to do this really well.)
- Recruitment: The web has made it much easier to find like-minded people. Hang out in forums. Chat online. Attend events (OK, that’s not got much to do the web) and follow up. A lot of people are keen to do cool stuff, and will help you out.
- Market: This one is pretty self-referential. If so few people are doing start-ups, you are facing less competition – for staff, for customers, for press attention and for finance.
The macroeconomic situation is going to be horrid for some time to come. What a great time to be an entrepreneur.
I haven’t felt so optimistic in years. How about you?