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Creative marketing – targeting Google AdWords to find a job
Alec Brownstein wanted a job in advertising.
What did he know about creative directors? That they were narcissistic enough to Google their own names.
So he bought an ad saying “Hey, Mr Narcissistic Creative Director. Googling your own name is fun. Hiring me is fun, too”. *
What a brilliant use of modern, targeted technology to reach top dogs, prove your understanding of new marketing techniques and to get a job.
Way to go, Mr. Brownstein.
* He didn’t actually use the word “narcissistic". That is entirely my invention.
Thanks to @Matt_Muir for the link.