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Creative marketing – targeting Google AdWords to find a job

By on May 13, 2010
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Alec Brownstein wanted a job in advertising.

What did he know about creative directors? That they were narcissistic enough to Google their own names.

So he bought an ad saying “Hey, Mr Narcissistic Creative Director. Googling your own name is fun. Hiring me is fun, too”. *

What a brilliant use of modern, targeted technology to reach top dogs, prove your understanding of new marketing techniques and to get a job.

Way to go, Mr. Brownstein.

* He didn’t actually use the word “narcissistic". That is entirely my invention.

Thanks to @Matt_Muir for the link.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • that is quite funny but would have been more impressive if it was SEO results rather than paid ads, pretty good anyway 🙂

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  • That's pretty funny. People sure love their own names.

    I've found the best people to get support on Twitter is to frequently mention other people's names. If you can find an excuse to give a popular tweeter “credit” in your tweets, do.

    (You'll notice a few of the posts on my blog have “via @gamesbrief” in 'em, even if the connection is tenuous.)