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If you build your website in Flash, you might as well not exist on the Internet

By on June 24, 2009

As I focus increasingly on helping developers self-publish their games, the issue of marketing is going to come increasingly to the fore.

I’ve just found this excellent guide to the main SEO mistakes companies make when trying to do search engine optimisation. The guide assumes you already know the principles of SEO (research your market, identify keywords, write great content around those keywords), but for anyone who owns a website and is considering selling their games directly to consumers, even if it is via Steam or PSN, I strongly recommend reading it.

And above all, never build your website in Flash.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: