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Are EA trying to emulate Evony?

By on May 20, 2010
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I saw this ad on GAMESbrief today:

It’s a rotating ad, and when I watched it rotate through its (too long) sequence, I discovered it was for Lord of Ultima, EA’s free to play version of my favourite game of all time. (Ultima IV, in case you wondered).

The problem is that I expected it to be an ad for Evony, a game that has come in for some criticism from, among others, the Guardian.

An Evony ad, yesterday

So are EA’s graphic designers really trying to make Lord of Ultima feel like Evony. That would be bizarre decision if they are.

Or is it just me seeing the similarity. Have I been so over-exposed to Evony that I see it wherever I look.

What do you think?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • Jack Jones

    I dont think it looks much like the other to be honest.

  • MEE

    Yep, that's pretty ugly stuff too.

  • So you think they really are trying to look like Evony. Crikey

  • No, they are. But then again, they're very, very similar games – the Ultima tag is depressing and irrelevant, especially as it's being made by the lead design of Settlers.