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  • [Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?

    Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...

    • Posted 6 years ago
    • 8
  • Evony repents?

    Evony has responded to my declaration of war on their ads, saying that they are trying to clean up their act.

    • Posted 9 years ago
    • 1
  • Declaring war on Evony ads

    I’ve had enough. I want the Evony ads gone from GAMESbrief. They aren’t relevant to my audience and there are far too many of them. I used the Competitive Ad filter in Google AdSense and added evony.com....

    • Posted 9 years ago
    • 1
  • Are EA trying to emulate Evony?

    I saw this ad on GAMESbrief today: It’s a rotating ad, and when I watched it rotate through its (too long) sequence, I discovered it was for Lord of Ultima, EA’s free to play version of my...

    • Posted 10 years ago
    • 4