Modern Warfare is the largest media launch ever, beating books, movies and other games

November 20, 2009 | Nicholas Lovell

I’m breaking a rule here. I don’t usually just rehash press releases without any analysis. But the Modern Warfare announcement that it has grossed an estimated $550 million in the first five days is pretty impressive. As the release says,

“Modern Warfare 2‘s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records:

The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)

The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
The largest reported first-day book sales in dollars, held by Harry Potter and the Deathly Hallows ($220 million)
The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million) “

Although price-discounting meant that Modern Warfare 2 sold for a lower price point that GTA IV, it still beat that impressive record, and is yet more evidence that games are now a major part of the entertainment landscape.

Categorised in: Analysis

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Whoa! That's quite impressive! Who says that the video gaming industry is declining in terms of sales?

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Never really found my favorite filmmaker’s top picks as interesting as the filmmakers own movies. Tarantino, Gilliam, Aranofsky all make good movies but the movies they like are either the obvious classics or seem lame and random.

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