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  • Why publishers don’t care about boycotts

    I’m looking into threats to boycott Zynga following their closure of Street Racing today. I was reminded of the hardcore PC gamers threat to boycott Modern Warfare 2 when Activision decided to remove support for dedicated PC...

    • Posted 9 years ago
    • 7
  • Rule #1 of game design: Don’t listen to your customers

    A video has been going round YouTube called “A message to Infinity Ward”. It’s six minutes long from a gamer who says he is an experienced, comitted player who has “played for 17 days”. He points out...

    • Posted 9 years ago
    • 10
  • Modern Warfare is the largest media launch ever, beating books, movies and other games

    I’m breaking a rule here. I don’t usually just rehash press releases without any analysis. But the Modern Warfare announcement that it has grossed an estimated $550 million in the first five days is pretty impressive. As...

    • Posted 10 years ago
    • 2
  • Did GTA IV really cost 30% more per copy than Modern Warfare 2

    Modern Warfare 2 has not only shattered all records for day one sales for a video game, it did it despite the furore over Activision’s price. Which turns out to be much cheaper than Grand Theft Auto...

    • Posted 10 years ago
    • 4
  • Modern Warfare blows away all records

    ELSPA has just announced that Modern Warfare has broken every sales record in the book. In just one day, the game sold an estimated 1.23 million copies and generated £47.7 million of revenue at retail. The previous...

    • Posted 10 years ago
    • 0