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Why publishers don’t care about boycotts

By on August 2, 2010

I’m looking into threats to boycott Zynga following their closure of Street Racing today.

I was reminded of the hardcore PC gamers threat to boycott Modern Warfare 2 when Activision decided to remove support for dedicated PC servers. This image shows why publishers don’t care about impassioned boycotts. (Click for larger image.)

Boycotting players playing Modern Warfare 2

Thanks to Craig Ting for help in tracking down the image.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: