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The average iPhone app sells 25,000 units
At the IBC legal conference I attended last week, I received some interesting iPhone download statistics.
The key point was that even as the number of iPhone applications has proliferated to 75,000, and over 1.8 billion apps have been downloaded, the average number of downloads per app has remained remarkably constant at around 25,000. The charts below show the story (click to see them at full size).
Number of iPhone applications and downloads
The average doesn’t tell the whole story. It’s a mean, which assumes that downloads are evenly distributed. It is much more likely that some applications have a million downloads and some have almost none. A median would be more useful, but I don’t have the data for that.
Nevertheless, the trend line shows that despite the proliferation of titles on the AppStore, the average app has, consistently, had 25,000 downloads.
Which should give heart to aspiring iPhone developers the world over.