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Social games market worth $1 billion annually, says Playfish

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September 3, 2009 |

That’s the bold claim from Playfish co-founder Sebastien de Halleux in an interview with the Financial Times this morning.

His claim is an estimate “based on average revenues of $1 per month from the 20 per cent to 40 per cent of the 500m western users of social networks who play games regularly”, according to the FT.

The interview gives further insight into the company:

  • Most Playfish are released with only 20% of the final features in place
  • Playfish has tripled in size so far this year
  • Playfish is “vastly profitable”
  • The company has 45 million active users each month. (That’s nearly 20% of all Facebook users who play a Playfish game each month)
  • Playfish does very little marketing. (I’ll be posting soon about the contrast with Zynga, which spends a lot of money on marketing.)

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