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VCs give advice on how to pitch, and how not to

By on July 14, 2009
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There is some good advice in the Wall Street Journal on how to pitch to VCs.

Among the suggestions:

  • Focus on the business opportunity, not the technology/your specific solution
  • Introduce the other members of their team and allow them to talk
  • Distinguish between market size and addressable market (i.e. a snack business is not targeting “everyone who eats”, but a particular niche

And perhaps most importantly, don’t turn up dressed like an avocado.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com