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Nicholas Lovell
Home   >   Self-Publishing   >   Finance   >   VCs give advice on how to pitch, and how not to

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VCs give advice on how to pitch, and how not to

By on July 14, 2009

There is some good advice in the Wall Street Journal on how to pitch to VCs.

Among the suggestions:

  • Focus on the business opportunity, not the technology/your specific solution
  • Introduce the other members of their team and allow them to talk
  • Distinguish between market size and addressable market (i.e. a snack business is not targeting “everyone who eats”, but a particular niche

And perhaps most importantly, don’t turn up dressed like an avocado.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com