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VCs give advice on how to pitch, and how not to

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July 14, 2009 |

There is some good advice in the Wall Street Journal on how to pitch to VCs.

Among the suggestions:

  • Focus on the business opportunity, not the technology/your specific solution
  • Introduce the other members of their team and allow them to talk
  • Distinguish between market size and addressable market (i.e. a snack business is not targeting “everyone who eats”, but a particular niche

And perhaps most importantly, don’t turn up dressed like an avocado.

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