Skip to content

In-game advertising forecast to grow to over $1 billion in the next five years

View comments

May 26, 2009 |

Screen Digest has just released a report covering the in-game advertising market in detail.

The report focuses on dynamic advertising (i.e.: that which uses proprietary networks like those operated by Massive, IGA and Double Fusion) and views them as “virtual out-of-home display formats.” This suggests that the $1 billon figure excludes:

  • Product placements
  • Advertising revenue generated by casual and social network games such as those operated by Gameforge, Bigpoint and Playfish
  • Games paid for and created by brands

Screen Digest forecasts that dynamic in-game advertising will take approximately 1.5% of the global digital marketing budget, implying that the global digital marketing budget is approximately $66 billion by 2014.

To put that figure into context, 2008 digital adspend in the UK was £3.3 billon (source: Internet Advertising Bureau) and US internet in the US was $23 billion (source: IAB).

Related posts

Categorised in: Sales

Tagged in: , , ,

Games Brief - name

Games Brief - description

nicholas@gamesbrief.com - admin_email

http://www.gamesbrief.com - url

http://www.gamesbrief.com - wpurl

http://www.gamesbrief.com/wp-content/themes/kitsonian - stylesheet_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian/style.css - stylesheet_url

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_url

http://www.gamesbrief.com/feed/atom/ - atom_url

http://www.gamesbrief.com/feed/ - rss2_url

http://www.gamesbrief.com/feed/rss/ - rss_url

http://www.gamesbrief.com/xmlrpc.php - pingback_url

http://www.gamesbrief.com/feed/rdf/ - rdf_url

http://www.gamesbrief.com/comments/feed/atom/ - comments_atom_url

http://gamesbrief.disqus.com/latest.rss - comments_rss2_url

UTF-8 - charset

text/html - html_type

en-US - language

ltr - text_direction

3.3.1 - version