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Zynga making $50 million in revenue from virtual goods
Social gaming company Zynga is reported to be making substantial revenues, and possible even be profitable, from its games on social networks.
Venturebeat reports that “it’s making between $50 million and $60 million annually in revenue, mostly from virtual goods like poker chips in its Facebook poker application, according to an industry insider.” Venturebeat also guesstimates costs to suggest that the company may in fact be profitable.
A lot of commentators were sceptical about the business model of companies like Zynga and its rivals Playfish and SGN, often on the grounds that they could not justify their venture-backed valuations on an advertising model.
Well, it looks as if Zynga has wrong-footed those commentators, and the virtual goods model seems to be working.