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iPhone demographics

By on April 18, 2009

Earlier this month, comScore released some of the first iPhone demographic data for the UK.

Key points:

  • 75% male
  • Of those men, users are “mostly between the ages of 18-44“. (Love the accuracy of the statistic.)
  • 93% of iPhone users have used data services
  • 37% of iPhone users have downloaded a game
  • 18.6% of iPhone users have purchased a game

That last statistic is startling when compared with other Smartphone users (where only 5.6% of owners purchased a game) or mobile owners generally (2.7%).

You can find the full press release on iPhone demographics at comScore.

 

Top Activities Among iPhone Users vs. All Smartphone Users

Three-month average ending January 2009

Total U.K. Age 13+, Smartphone Owners

Source: comScore Mobile

                 Activity

 

Per cent of

iPhone Users

Per cent of  Smartphone Users

Per cent of All

Mobile Phone Users

Accessed news/info via browser

79.7

48.0

19.8

Accessed e-mail

75.4

35.4

13.1

Listened to mobile music

65.6

40.5

22.6

Accessed news or info via downloaded application

55.6

22.1

6.3

Accessed social networking site

54.8

29.6

12.7

Accessed weather

55.5

26.1

9.2

Used web search

55.1

31.9

12.3

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • http://answers1.info/ sanader

    hah i knew this wud happen, thanx.

  • http://answers1.info/ sanader

    hah i knew this wud happen, thanx.