Skip to content

Call of Duty downloadable content hits 1 million in its opening weekend

View comments

April 1, 2009 |

Opening weekends are a staple of Hollywood reporting, and Activision is getting in on the act.

The World at War Map for Call of Duty 4 had “more than one million downloads… during its first weekend of availability (March 19-22) on Xbox LIVE and the PlayStation Network”, according to an Activision press release published today.

It’s an interesting model:

  • Call of Duty 4 has sold 12 million units, which means the DLC had a tie ratio of 8.3% in the first weekend. Pretty good going given that DLC is still an early business model.
  • At prices of around $9.99, that’s 10 million bucks gross
  • It gives them a second bite at publicising the game, while getting awareness at retail that there is still consumer demand

As EA and THQ both talk about reducing the number of titles they release, the model of a blockbuster title with regular add-on content through digital distribution seems to be getting ever more entrenched.

Related posts

Categorised in: Featured, Sales

Tagged in: , , , , ,

Games Brief - name

Games Brief - description

nicholas@gamesbrief.com - admin_email

http://www.gamesbrief.com - url

http://www.gamesbrief.com - wpurl

http://www.gamesbrief.com/wp-content/themes/kitsonian - stylesheet_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian/style.css - stylesheet_url

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_directory

http://www.gamesbrief.com/wp-content/themes/kitsonian - template_url

http://www.gamesbrief.com/feed/atom/ - atom_url

http://www.gamesbrief.com/feed/ - rss2_url

http://www.gamesbrief.com/feed/rss/ - rss_url

http://www.gamesbrief.com/xmlrpc.php - pingback_url

http://www.gamesbrief.com/feed/rdf/ - rdf_url

http://www.gamesbrief.com/comments/feed/atom/ - comments_atom_url

http://gamesbrief.disqus.com/latest.rss - comments_rss2_url

UTF-8 - charset

text/html - html_type

en-US - language

ltr - text_direction

3.3.1 - version