Quick Hits secures a further $8 million to launch a Flash-based American football simulator

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According to TechCrunch, Quick Hit has raised $8 million to fund the development of a free Flash-based football game. (That’s American football, not soccer.)

The company has raised a total of $13 million to date (a Series A of $5 million and the recent Series B of $8 million). Investors include Valhalla Partners, TriplePoint Capital  and New Enterprise Associates.

The company’s  flagship title, Quick Hit, is a free-to-play American football game, due to launch in August before the start of the new season. As far as I can tell, it’s essentially Championship Manager for NFL fans. The key differences are:

• The game is persistent, with real-time “training, trading and and tuning” of your team
• It’s free
• It’s American Football, not soccer.

The game site is very big on promoting the free element. However, the company has raised $13 million so far, so it must have some very aggressive monetisation plans to justify that valuation. Clearly, the market for American football is huge, so it seems likely that the company will find players. If I had to guess, I would imagine that the company will either offer players the chance to pay for upgrades (like better training) or will consider offering a Premium version with more management tools, additional gameplay and exclusive content.

Either way, it demonstrates how much faith the VC community is placing in browser-based, online, PC-only titles.

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