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Two minutes on why you should come to my masterclass in San Francisco.

By on February 12, 2013
CC image by Leonardo Pallotta

Going to the Game Developer Conference in San Francisco? Then come and learn how to make money from free-to-play games from a thought leader in the art.


You’ll learn about the roles of Acquisition, Retention and Monetisation in your design thinking. You’ll learn techniques to keep players engaged. You’ll learn how to allow fans who love what you do spend lots of money on things they truly value. And you’ll learn psychological insights that will help you design games that are engaging, profitable and, above all, fun.

I’ve taught these courses around the world. I’ve taught them at large companies like Square Enix and THQ and at small ones like Rebellion, nDreams, Relentless and Tequila Mobile. I’ve taught game developers, TV executives, digital agencies, museum curators and book publishers. Everyone has come away from the course with practical, reliable techniques to make better, more successful free-to-play games.

So join them (and me) by coming to one of the masterclasses in San Francisco on either Friday 22nd March 2013 or Sunday 24th March 2013.

I hope to see you there.


About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: