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Kixeye makes a recruitment video that made me laugh out loud

By on August 1, 2012

Kixeye is a free-to-play games company that has carved out a niche (a big niche) making games for gamers.


This is their recuitment video. It takes marvellously-pitched swipes at the public perception of Zynga and EA, as well as targeting Kabam. It ends well too. Whoever wrote this is a marketer of unusual comedic talent.

Or at least I thought so. Watch it for yourself.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: