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World of tanks reaches Double digit Millions in Monthly profit

By on March 19, 2012
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The juggernaut that is World of Tanks has revealed some impressive metrics in an interview with GamesIndustry,biz.

  • 20 million registered users
  • 800 employees
  • Conversion rate: “We probably have one of the highest payment ratios in the industry, it’s around 25-30 per cent” (from the context, I’m guessing this means lifetime conversion, but as with all conversion rates, it is hard to tell.)
  • Profits: “Those would be millions of dollars [of profits] per month. Many millions. I’m not going to give you the exact number, but double digits. Not high double digits.”
  • Concurrent users: Peak in Russia is 423,000. In Europe, 85,000. In the US, 25-30,000. China, 150,000 (estimated by GI.biz)
  • MAUs:Victor Kisyli, CEO of Wargaming.net estimates that MAUs = 10x peak concurrency. (I treat these numbers with a very big pinch of salt, meaning that I don’t believe that they are verified).

The full post on GamesIndustry.biz is worth reading. We will be adding these stats to the benchmarks for the www.gamesbrief.com/spreadsheet.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com