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In the future of games, there is no head of sales

By on November 11, 2011

The games industry is changing.

We’re moving from selling games in boxes via large retail stores to building long-term relationships with customers. We’re thinking in terms of life-time value, not units sold. We are talking directly to our players AND THEY ARE TALKING BACK TO US.

In this world, there is no VP of sales. There are no teams of salesman pitching to buyers. Instead, we are building relationships with customers. Sales, marketing, community and game design is blurring into one.

In the future, the head of marketing understands analytics, game design and business models.

There is no head of sales.


Picture via Flickr, courtesy of

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: