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Nicholas Lovell
Home   >   Self-Publishing   >   Marketing   >   Marketing is neither Evil, Nor Optional, so Devs should just get on with it

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Marketing is neither Evil, Nor Optional, so Devs should just get on with it

By on October 3, 2011
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Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!”

If you are a developer who has any interest in not being dependent on publishers for the rest of your working life, you should watch it.

IGDA Scotland Presents: Brian Baglow from Kraig Walker on Vimeo.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com