Don't miss
  • 2,232
  • 6,844
  • 6097
  • 134
Nicholas Lovell
Home   >   Self-Publishing   >   Sales   >   Epic’s Infinity Blade makes $10 million in net revenue

Self-publishing

Finance | Distribution | Sales | Marketing

GET THE BOOK: How to Publish a Game

Epic’s Infinity Blade makes $10 million in net revenue

By on June 17, 2011

Earlier this week, I blogged about how much money Epic Games was making from the In App Purchase option for Infinity Blade: somewhere between a third and a half of their revenue.

Infinity Blade screenshot

Epic VP Mark Rein followed up, and pointed out that Epic has confirmed that it has made over $10 million from Infinity Blade. And that’s after Apple’s 30% cut.

So a $5.99 iPhone game with AAA visuals and a great pedigree can gross around $14 million in four months, of which somewhere between $4 and $7 million was via in-app purchases.

That’s pretty good going by anyone’s standards.

Infinity Blade - Chair Entertainment Group, LLC

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com