Don't miss
  • 2,232
  • 6,844
  • 6097
  • 134

The power of in-app purchases

By on November 30, 2010

I love in-app purchases. I love a business model which doesn’t cap the revenues you can earn from your biggest fans at $0.99 (like the traditional Lite+Premium model on iPhone).

Noel Llopsis also loves In-App purchases. He runs Snappy Touch, publishes a game called Flower Garden and blogs openly about its ups and downs. He recently gave a talk called The Power of In-App Purchases at 360iDev and has just posted the slides on Slideshare.

If you want to know why you should pay attention to what Noel has to say, just look at the slide below.


To me that chart shows that Flower Garden is a vastly more successful title based on having IAP than without. Given recent data that while only 1.3% of free apps have IAP, they make up 33% of the 100 top grossing apps on the iPhone, I’m not surprised.

I’m just glad that Noel is prepared to share his insights in the presentation below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: