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Social proof – the Minecraft way to €120,000 of sales in a single day
Minecraft is going crazy.
In the last 24 hours, there were 31,616 registrations, and 11,887 sales.
That’s a staggering 37.5% conversion rate and, at €9.95 per copy, revenue of €118,275.
In a single day.
This page is an amazing demonstration of social proof in action. It shows you how many people are buying it, how many people have bought in the last 24 hours and it gives, as a result, a pretty unsubtle hint that if you want to be in with the in-crowd, you need to buy it – because everyone else is.
I’m not saying that this page is the reason for Minecraft’s success. There is much more to it than that (and Mode 7 Games’ piece on What Indie Developers Can Learn from Minecraft is a great analysis).
But social proof is incredibly important (a topic I will come back to soon). This page is social proof, but so is the way in which everyone is talking about it, twittering about it, sharing YouTube videos about it…
Social proof is a very powerful thing. If everyone else is doing it, it must be good, right.
Off to buy my copy now… after all, you can make rollercoasters in it.
See you in a few weeks.
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