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Why FourSquare is working

By on March 29, 2010

I saw this tweet from Steve Hogarty on Friday:

"Foursquare: You’ve just been ousted as the mayor of Nando’s London Bridge!" – Well that’s dinner plans for tonight sorted.”

This is why FourSquare is working.

Of course, Steve is editor of PC Zone, so you have to believe that he’s a gamer. And there’s a very strong chance that this tweet was a little bit tongue-in-cheek.

Nevertheless, FourSquare raised the “visit intention” for Nando’s as a result of the game.

Now all they have to do is monetise it.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: