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1/3 of smartphone users have never downloaded an App – the figure for iPhone is close to zero

By on April 24, 2009

I just can’t leave the iPhone alone.

TechCrunch has some interesting smartphone data points:

  • 27% of smartphone users have never downloaded an app (iPhone owners: 3%)
  • 71% of smartphone users have downloaded fewer than 5 apps (iPhone owners: 18%)

After my earlier analysis showing that the average number of apps downloaded by an iPhone user is 27, it makes the point that Apple has really changed user behaviour with its AppStore.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: