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Why Apple TV is a different strategy to Xbox One

By on May 24, 2013
apple-appletv12-channels-lg

Yesterday, I wrote a post on Microsoft’s flawed strategy to control the living room, and cross-posted it to Gamasutra.

One commenter asked, quite reasonably, why if the living room is on its way out, are so many people anticipating Apple TV . Another commenter gave a concise, elegant answer that I can’t better, so I’m just reproducing it here:

“Apple TV acknowledges your phone/tablet is your primary screen, so they (try) to make it easy to push content (photos, music, games, video) through to the lounge screen via Apple TV. Modern consoles treat the phone/tablet like a side gimmick to enhance whatever the console is doing.”

Thank you, Jamie Churchman.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • http://www.davidrdgratton.com Ddonat

    Not so sure I agree with that.
    Xbox One can pair with iOS, Android, or Windows via their SmartGlass technology. AppleTV can be paired with iOS only. I think Apple loses the living room if they don’t open up to the broader market. Presently switching costs from iOS are high because media is tied to the device. But as Cloud services for media expand – I think the switching costs will be a minor issue.