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  • What would you think if Activision suddenly announced an $9.6 billion special dividend

    You might that if Activision suddenly announced a major payoff, it was rewarding shareholders for supporting it as it built Call of Duty and Skylanders into two of the strongest franchises in the industry. (I leave out...

    • Posted 6 years ago
    • 0
  • Why Apple TV is a different strategy to Xbox One

    Yesterday, I wrote a post on Microsoft’s flawed strategy to control the living room, and cross-posted it to Gamasutra. One commenter asked, quite reasonably, why if the living room is on its way out, are so many...

    • Posted 6 years ago
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  • Xbox One: A flawed plan, well executed

    There is a famous (unfortunately apocryphal) psychological experiment involving ten monkeys, a banana and ice cold water. Five of the monkeys were placed in a cage with a banana at the top of some steps in a...

    • Posted 6 years ago
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  • Refining my first monetisation strategy

    In the course of over 2 months since its release as an IAP-supported free app, Ski Champion has netted Majaka a grand total of (drum drum drum) … 450 € ! Yup, not missing any K...

    • Posted 7 years ago
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  • Indie Marketing: tell the world! (Part two)

    Some small developers confuse the act of “self-releasing” with the discipline of “self-publishing”. Anybody can release a game now… just click through a few dialog boxes and BOOM - your title is on the App Store. However,...

    • Posted 8 years ago
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  • Maybe Sony does get digital: the case for the defence

    Last week, I wrote that Sony didn't understand the threat that it faces. This week, I put the opposite case: that Sony's experiments and product launches shows that it understands the issues, and is making valiant attempts...

    • Posted 8 years ago
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  • Why the Nokia email was vital, and why the people calling “hoax” are part of the problem.

    Outside of Nokia, everyone thinks Nokia has a problem. It is losing smartphone share to pretty well everyone else. It has lost its status as an aspirational brand. It has not understood the importance of software, ecosystems,...

    • Posted 8 years ago
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