- ARPDAUPosted 259 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 301 days ago
- Your quick guide to metricsPosted 353 days ago
Kixeye makes a recruitment video that made me laugh out loud
Kixeye is a free-to-play games company that has carved out a niche (a big niche) making games for gamers.
This is their recuitment video. It takes marvellously-pitched swipes at the public perception of Zynga and EA, as well as targeting Kabam. It ends well too. Whoever wrote this is a marketer of unusual comedic talent.
Or at least I thought so. Watch it for yourself.
About Nicholas LovellNicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and forthcoming Penguin title The Curve.
Vol 1 - Free Download
[Gamesbriefers] Should you go free-to-play with big name ip?
You run a big games company. You have the...
- Posted 2 days ago
ARPDAUs, conversion rates and other new datapoints
I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages...
- Posted 72 days ago
50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 392 days ago
Self-Publish Your Game
"How to Publish A Game is THE book to buy if you are planning to go indie and produce your own games empire. This comprehensive playbook covers everything you'll need to know, from funding sources, to marketing, to business models and more."
- Sean Kirkegaard, ZoopaHeroes.comFind Out More