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Your quick guide to metrics

By on June 4, 2012

I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it’s a quick-start guide to using the online games spreadsheet to start tracking your games’ success and figuring out how to perfect your funnel, for higher revenues and better game design. I’ve made the presentation available to everyone on Slideshare, and embedded it below.

To get started right away, go and download the Spreadsheet and check out our metrics pages for some benchmarks.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com