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GDC stats: Please can you help me

By on March 14, 2012
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GDC is always full of great information. This year, free-to-play was the dominant topic, with many sessions focused on how this business model is evolving.

I wasn’t able to attend all the sessions (there were between 5 and 10 sessions happening at any one time). So I need your help.


If you attended a session, or watched it on the GDC Vault, that contained a useful statistic for the GAMESbrief spreadsheet, please let me know.

What stats? Anything. Cost Per Acquisition. ARPPU. Conversion rate.What I’m after is specific, measurable numbers that we can use as a benchmark for other people using the spreadsheet.

Check out the free-to-play game metrics we track, and let me know which sessions I should watch when GDC release the Vault, either via email or in the comments.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • Further suggestions:
    Ben Foddy in the indie stream
    Luke Muscat of Fruit Ninja

  • This talk from Kongregate is full of stats.
    Key recommendations:
    – Make it possible to spend at least $1,000 in a game
    – A Kongregate high ARPPU game has an ARPPU of $119.
    – Making the end game comptetitive and social is key.

  • Also from premium to Freemium by Appy Nation

  • Comment from @oskarburman: Guess you’ve already see this from GDC? Very useful with lots of real numbers.