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50 Questions: How can I tell that a VC won’t invest?

By on February 9, 2012

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful. This is #43 in the series.


Time is an entrepreneur’s greatest resource.  If you don’t know whether your fundraising process is failing, your time may be wasted.

VCs don’t always want to directly say ‘no’ to a company, and this can mean waiting on a definitive answer for a prolonged length of time. You may have to produce more documents and provide more information. And then all this time could go to waste if they weren’t really excited about your company to begin with.

Not all VCs will waste your time, but often it is up to you to gauge their interest and decide how to act. To help you to spot the signs, Nic Brisbourne gives a guide to reading VCs behaviour in his latest 50 Questions post: How can I tell when a VC won’t invest when they aren’t saying ‘no’?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com