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Futurebook: How the book industry needs to embrace free and find new ways to make money
I gave a 10 minute blip-talk at Futurebook, the Bookseller’s conference on the future of books, on Monday.
It’s all about how to embrace the power of free, while also using the Internet to build long-term, profitable relationships with your biggest fans.
I think it went well. The conference was an odd mix of change-deniers (think the music industry in 1999) and people who really get that the Internet is shaking up publishing, and that 2012 is going to be the year that the digital tsunami really hits.
You can view the presentation below.