- ARPDAUPosted 5 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
In the future of games, there is no head of sales
The games industry is changing.
We’re moving from selling games in boxes via large retail stores to building long-term relationships with customers. We’re thinking in terms of life-time value, not units sold. We are talking directly to our players AND THEY ARE TALKING BACK TO US.
In this world, there is no VP of sales. There are no teams of salesman pitching to buyers. Instead, we are building relationships with customers. Sales, marketing, community and game design is blurring into one.
In the future, the head of marketing understands analytics, game design and business models.
There is no head of sales.
Picture via Flickr, courtesy of www.vectorportal.com