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How many people finish a game
I wrote a post about why episodic gaming doesn’t work, and got many comments back about how my logic (that you lose a large percentage of your audience between episodes) is flawed.
I accept that my illustration of losing 50% of your audience between episodes is contentious. My point, however, is that few people finish story-driven games, and when the future of your studio relies on people finishing the first game and then a growth in demand (or at least staying flat) for your next episode.
I saw this fascinating chart on game completion rates on Gamasutra showing how many people finished popular Xbox games. I was surprised by how high the completion rates were, but they are still challenging for an episodic developer.
If you’re interested, you should check out the full article on Gamasutra.