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Nicholas Lovell
Home   >   Self-Publishing   >   Marketing   >   Marketing is neither Evil, Nor Optional, so Devs should just get on with it

Marketing is neither Evil, Nor Optional, so Devs should just get on with it

By on October 3, 2011

Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!”

If you are a developer who has any interest in not being dependent on publishers for the rest of your working life, you should watch it.

IGDA Scotland Presents: Brian Baglow from Kraig Walker on Vimeo.

About Nicholas Lovell

As well as founding Gamesbrief, Nicholas is a consultant to the games industry on online and corporate strategy and financial matters. He can be contacted at nicholas@gamesbrief.com Following a decade long financial career in the City of London, Nicholas founded Lodestar Partners, a corporate finance boutique that focused exclusively on the games industry. From 2006 to 2008, Nicholas was CEO of GameShadow, a games website and patching engine. He is a non-executive director of developer nDreams and provides consultancy services to a number of companies including Firefly and Huddle.
  • http://twitter.com/SpiltMilkStudio Andrew John Smith

    Great stuff, spot on. Nice one Mr Baglow! :D

  • http://www.igdascotland.wordpres.com Kraig Walker

    The IGDA Scotland Chapter’s still relatively new, but it’s loud! http://www.igdascotland.wordpress.com

  • Guest

    I love the advice here and I’ve really taken it to heart. There have been several pieces like this lately, about making a game for the consumer, permission marketing, being your own publisher/PR, etc. The question I’m always left wondering is how do I find people?

    I understand how to use Twitter but I don’t understand why anyone would sign up to get spammed about a game that isn’t out yet. I want to talk to as many people as possible but I dont even know where to find them. Maybe you could an article about this?

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  • Anonymous

    Thanks, very informative