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Marketing is neither Evil, Nor Optional, so Devs should just get on with it

By on October 3, 2011

Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!”

If you are a developer who has any interest in not being dependent on publishers for the rest of your working life, you should watch it.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • http://twitter.com/SpiltMilkStudio Andrew John Smith

    Great stuff, spot on. Nice one Mr Baglow! :D

  • http://www.igdascotland.wordpres.com Kraig Walker

    The IGDA Scotland Chapter’s still relatively new, but it’s loud! http://www.igdascotland.wordpress.com

  • Guest

    I love the advice here and I’ve really taken it to heart. There have been several pieces like this lately, about making a game for the consumer, permission marketing, being your own publisher/PR, etc. The question I’m always left wondering is how do I find people?

    I understand how to use Twitter but I don’t understand why anyone would sign up to get spammed about a game that isn’t out yet. I want to talk to as many people as possible but I dont even know where to find them. Maybe you could an article about this?

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  • Anonymous

    Thanks, very informative