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Marketing is neither Evil, Nor Optional, so Devs should just get on with it
Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!”
If you are a developer who has any interest in not being dependent on publishers for the rest of your working life, you should watch it.
About Nicholas LovellNicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
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