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Free to play: a successful industry or an evil blight on gaming?
As part of the free public sessions at Edinburgh Interactive, I gave a talk on the power of free.
- Why free-to-play works
- How to make free work
- Some techniques to use to make it work better
- A discussion on whether free-to-play is evil
If you want a summary of how GAMESbrief thinks about free, you could do worse than start with this presentation.