- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
Gamification: hype or game changer
I was at the Gamification conference yesterday hosted by Playgen as part of the Digital Shoreditch week.
So that’s my fourth piece in the Wall Street Journal this year. Yay.
What is gamification?
In the post, I wrote:
“At this gamification conference, the room is divided by a total lack of a common language. For some, gamification is making an iPhone app that entertains, like Barclaycards Waterslide Extreme. (I would call that making an “adver-game”). For others, it is about brand extension (taking Coronation Street onto Facebook, for example). For yet another group, it’s about adding points and levels and badges to a website. To my mind, the latter is a basic example of gamification, but even then, not everyone would agree with me.”
If you want to find out more (and whether gamification is just hype), read Gamification: hype or game-changer in the Wall Street Journal now.