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  • Games and WTF? Your guide to putting games in any situation

    As games’ relevance and acceptability grows, so do the number of places they pop up and the range of businesses and institutions that try to take advantage of their unique strengths.

    • Posted 6 years ago
    • 0
  • Transmedia, Gamification, Advergaming

    Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

    • Posted 7 years ago
    • 0
  • Games 4 Brands – £50 off for Gamesbrief readers

    I’m going to be speaking at Games 4 Brands on Thursday in London. GAMESbrief readers can attend for £50 less than the normal price.

    • Posted 8 years ago
    • 0
  • A demolition of GAMIFICATION by Design

    Sebastian Deterding is a good speaker and thinker on gamification. He has just posted a comprehensive demolition of Gabe Zichermann’s Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps . Sebastian’s review is worth reading, if...

    • Posted 8 years ago
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  • Games for Brands

    Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

    • Posted 8 years ago
    • 0
  • The definition of transmedia: is it just brand extension?

    The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

    • Posted 8 years ago
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  • Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

    If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

    • Posted 8 years ago
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