- ARPDAUPosted 5 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
Interview at Digital 2011: How the Internet has changed the opportunity for games makers
I was interviewed in Glasgow last week to talk about my view of how the Internet has changed the way game makers can reach audiences and make money. It’s only 3’22” and is perhaps the quickest way to get a sense of what I believe.
The computer and mobile games industry is worth billions of pounds a year to the global economy. Scotland has a long-standing reputation within that industry, producing popular titles from Lemmings to Grand Theft Auto. Scots companies however had mixed fortune in this high-value sector. Several high-profile names have spectacularly failed. However, that hasn’t put off talented young people who’ve enrolled in courses at Abertay University. However, one leading guru in the games world wonders if the traditional model is still the right one. Wouldn’t it be better, he asks, for smaller-scale developers to give their new games away free, making their money from added value extras from those who become fans?