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Gamification fails if we stop being playful
Michael French alerted me to this wonderful slide deck from Sebastian Deterding. I feared it was going to be a GamaSutra-reader style rant against casualisation, socialisation or the ending of the hegemony of self-appointed “hardcore gamers”.
In fact, it was quite the reverse. A thoughtful run through why gamification is too simplistic, and in places misguided. Sebastian doesn’t argue the gamification is pointless. He does argue that we should watch for:
- Unintended consequences (encouraging people to aim for the target, not the objective)
- Removing the element of mastery from gaming (without which there is no long-term engagement)
- Turning play into work (i.e. a total reversal of what gamification is trying to achieve)
It is a great presentation. I urge you to read it.